The LEGO Group has officially kicked off the countdown to the 2026 FIFA World Cup by partnering with football legends Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior.
This high-profile “LEGO Editions” collection features seven distinct sets, including letter-shaped dioramas representing each star’s initials—”M”, “R”, and “V”—adorned in their respective national team colors.
The crown jewel of the series is a 1,427-piece 3D wall art set priced at $199.99, depicting Lionel Messi’s iconic skyward-pointing celebration, complete with intricate career “Easter eggs.”
“Lego play mirrors football through building and celebrating,” Messi remarked, while Real Madrid’s Vinícius Júnior praised the project for connecting fans across diverse backgrounds through creativity.
Most sets, including the $29.99 “Football Highlights” models for Mbappé and Vini Jr., are scheduled for a global release on May 1, 2026, with pre-orders already live.
Beyond the brick sets, LEGO’s Chief Marketing Officer Julia Goldin confirmed that immersive fan zone experiences will be launched across host cities in the U.S., Canada, and Mexico.
The collection joins the previously released 2,842-piece LEGO World Cup Trophy, which became a viral sensation earlier this year after being featured by Messi on social media.
As the June 11 kickoff at the Estadio Azteca nears, these sets offer a tangible way for collectors to engage with the biggest stars of the first-ever 48-team tournament.
